Welcome!
You're reading the first post for the Beautiful Diction blog, authored by myself and Missi aka "Mom." (Check out the About Us section.) This blog is intended to be a fun, creative outlet for both of us to sound off on aspects of the salon/beauty industry and related topics, as well as product reviews.
If you haven't put two and two together yet about the title of our blog, the reasoning is as follows: the term Beautiful (having beauty; having qualities that give great pleasure or satisfaction to see, hear, think about, etc.; delighting the senses or mind) represents my mother's end of the story (obviously because she's beautiful, I know, Awhh...) because the beauty industry is a huge part of her (and our family's) life. Diction (style of speaking or writing as dependent upon choice of words), in turn, is my end. I love writing, reading, words, poetry, non-fiction prose, and everything in between. Read on, and I'll explain the rest...
After working as a stylist for 25+ years, my mother decided to open her own salon nearly 7 years ago. Since Secrets of Hairdesign & Day Spa's debut, the salon has become one of the finest salons in the area, serving as a full service salon and day spa to Butler, PA and the surrounding communities.
During the opening and introduction of the salon, my interest in the creative arts and writing (and Mom's need for a little assistance in kicking things off) led me to volunteer myself as the "event planner" and designer/producer of business documents/signage for the salon. Recently, I earned my Bachelor's in Mass Media Arts and Journalism, with a concentration in Public Relations; therefore, I have permanently taken on the position as the Creative Director and Webmaster of Secrets.
We pride the salon in being one of the the most technologically-linked businesses in the area. I feel it is crucial to stay connected with our clients on various levels... ever hear the phrase, "Out of sight, out of mind?" That's so not Secrets. Our clients are a part of our salon family; therefore, we like to maintain contact day in and day out, not just at appointment time! We Twitter, Facebook, e-mail, and now, we blog. Any and every business that intends to climb the ladder of success must keep up with these forms of interaction. You can't skip over the "technological rungs" and expect to keep climbing. (Mom, I know you're loving that one! Warning: This woman loves metaphors. The cheesier the better.) These social networking sites are now means for business communication, not just for high school kids to "KIT" with their "BFFs."
So, my obvious suggestion is that you decide to "subscribe" to follow our blog by clicking the link to the right of this post.
From product reviews and industry news, to updates on Secrets' and bantering between Ma' and I, you're bound to find something of interest.
Now, I must go force the "boss" to begin her introduction blog... wish me luck!
Until next time,
B
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